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Creating a new product may take a lot of time and effort. But if you launch a startup, you must act faster than competitors even if you don’t have as many resources.
Building an MVP is a cost-effective way to bring your idea into reality and enter the market as soon as possible.
An MVP, or minimum viable product, is a basic version of a product with minimum features necessary. It helps you validate your idea and get a better insight into the problem you aim to solve.
By offering a new solution, you attract the attention of your potential customers with the least effort and get early adopters. At this stage, you put in place the key features to cover user needs, enroll your users and collect their feedback. It helps you verify that your solution is unique and competitive.
If you need assistance building an MVP, our team can join you at any stage of your project.
Here's what we usually do.
KPI based on business goals
Excellent software quality
Technical support of users
Fast team scalability (from 1 day)
The first step to take in developing a product is to explore its idea thoroughly. The Discovery stage is in-depth research of the customer problem you want to solve and the possible ways to do that.
Start by describing the purpose of the product and your target audience. Delve into existing solutions to the problem and drill down the competition. Analyze the risks and constraints, draw up the scope, decide on the tech stack and build a roadmap.
A good discovery phase should either result in a clearly stated market need for your solution or save you from building an unwanted product.
Next comes the design stage, where you visualize your MVP. Here, you create a user experience and shape your future product to communicate its value in a unique way.
Keep it simple. Focus on the needs of your customer and design the minimum set of features. Follow the UI/UX guidelines and best practices and make sure the user flow isn’t complicated.
Also, design a landing page in the same style as your product to deliver your message consistently.
Create an interactive prototype to give your idea a form gather first feedback. The prototype is not a functional product, and it doesn’t have to be perfect. Its sole purpose is to demonstrate the concept and usability. Prototypes are great for presenting the idea and getting investors on board.
Then, it's time to build your solution and deliver it to the customers. The iterative development process with short cycles proves to be the fastest and best-fitting approach.
Build the landing page to start attracting potential customers and building a community right away.
Provide value to your clients with timely and regular deliverables. And ensure the high quality of your product by introducing the best Quality Assurance and Quality Control practices.
Introduce performance and engagement metrics to learn user behavior and proactively improve the product. You'll watch users navigate the product and see what makes them stumble and contact support. Such analysis will allow your team to collect precious information about your product and plan the improvements.
After your MVP hits the market and proves to solve the problems of your customers, you need to expand and nurture the relationship you built.
Keep collecting feedback and acting on the customer needs. Improve the product and its user experience to gain a larger market share and raise funds.
Check out our product development section to see how we can help you grow your solution.
Websites of different complexity levels to increase your online presence, grow impact, boost conversions and revenue.
A website MVP is built and launched rapidly to start collecting user data at once. Based on the way customers interact with the first version, add features and content to increase user value and your ROI.
A website MVP may come in the form of a landing page, several contact forms, a small catalog, or a few basic pages.
Native and cross-platform mobile apps to spread your message on the go.
A mobile MVP is a fully functional mobile app containing only must-have features.
Carefully review the functionality you want the app to have and remove everything that won’t bring real value. Give up unnecessary add-ons and hard-to-implement elements. You can build them in the later stages if it makes sense.
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